MOYA @ Sieraad Art Fair 2024
Sieraad Art Fair 2024
After spending more than 20 years in Amsterdam, we have decided to change direction and leave the city behind.
It is with a mix of emotions that we made this decision. Our decision was unfortunately driven by the hugely increased costs, which have only increased further with the aftermath of the Corona pandemic. For a cultural event like ours, staying in Amsterdam is simply no longer justified.
We treasure the wonderful memories of SIERAAD, which over the years has grown into an international phenomenon. The overwhelming interest and participant numbers have both surprised and delighted us. We take this rich history with us as we move into a new era and a new challenge.
We are convinced that the new format of SIERAAD, as we have envisioned it, is better suited to these times and the challenges ahead.
We have decided to transform SIERAAD into a smaller, more personal and once again a unique event.
We are going to expand our horizons to the beautiful historic town of Buren, in the Betuwe. With picturesque streets, good accessibility and plenty of free parking.
Buren
The core values of SIERAAD will be preserved, in which quality and originality are central and, of course, 1-on-1 contact with the makers. Within the new ambiance and the concept, we have opted for a small scale where you can get acquainted with about 25 unique, and many well-known jewellery designers or, for many of you, continue the contacts you have made before.
SIERAAD & FRIENDS will be the new name. Many of the participants have become friends over the years and many visitors are friends of jewellery, so the choice was obvious.
We hope to welcome you to SIERAAD & FRIENDS, for a valuable experience for everyone who loves jewellery. Be amazed by the creations and enjoy the warmth and uniqueness of this unique event.