{"id":766,"date":"2007-11-13T15:22:45","date_gmt":"2007-11-13T14:22:45","guid":{"rendered":"https:\/\/randomimperfections.nl\/?p=25"},"modified":"2020-03-27T22:09:20","modified_gmt":"2020-03-27T21:09:20","slug":"edelmetaal2007","status":"publish","type":"post","link":"https:\/\/moya.nl\/en\/edelmetaal2007\/","title":{"rendered":"MOYA @ Edelmetaal 2007"},"content":{"rendered":"\r\n

Perskamers
Z\u00e9lf pr-materialen leveren? Goudsmid Eline van der Laag doet \u00e1lles zelf. Ze ontwierp voor haar eenvrouwsbedrijf MOYA een logo, het visitekaartje en de website. Bovendien fotografeert ze haar eigen sieraden, want behalve edelsmid is ze ook fotografe. Met haar sieraden staat ze veelvuldig op beurzen, ze doet mee aan de Rotterdamse Museumnacht, aan een atelierroute en ze exposeer in galeries.
De beginselen van publiciteit genereren en omgaan met de pers leerde ze toen ze in 2004 een sieradenroute door de Jordaan organiseerde. Tegenwoordig stuurt ze persberichten naar iedereen redactie waar ze een e-mailadres van heeft: bladen, kranten, radio- en tv-zenders. Op beurzen laat ze informatie en folders achter in perskamers. Journalisten krijgen op verzoek een inlogcode voor haar site, waar ze foto’s in hoge resolutie kunnen downloaden. Van die mogelijkheid wordt steeds meer gebruikgemaakt.
Tijd nodig
En haar inspanningen hebben resultaat. In het novembernummer van Elegance stonden zelf geschoten foto’s van haar sieraden, met de vermelding dat haar werk te zien was op SIERAAD in de RAI. Meerdere lezeressen deden op grond daarvan een aanschaf bij een galerie waar Van der Laags werk te koop is. Een Russisch en een Frans tijdschrift vroegen onlangs om foto’s.
Van der Laag: “Je weet natuurlijk nooit wat eruit komt. In dit vak heeft alles tijd nodig. Toch is publiciteit nodig om mensen te laten beseffen dat ik geen kralen zit te rijgen. Pas als ze een stukje gelezen hebben in een blad, zien ze dat ik alles met de hand maak, en dan raken ze ge\u00efnteresseerd.”
Vakgenoten die opzien tegen het pr-werk adviseert ze om het uit te besteden. Want: “even snel foto’s maken, dat gaat gewoon niet.”<\/p>\r\n

 <\/p>\r\n

Milaan in het teken van MORE Designer Club
Op Inhorgenta in M\u00fcnchen kwam de organisatie van de Milanese vakbeurs MACEF op het spoor van de Nederlandse goudsmid Eline van der Laag. Zij werd uitgenodigd om met een vijftigtal andere jonge, internationale edelsmeden te komen exposeren in de zogenaamde MORE Designer Club op deze beurs. In Edelmetaal doet ze verslag.

www.macef.it<\/a>


<\/p>\r\n","protected":false},"excerpt":{"rendered":"

PerskamersZ\u00e9lf pr-materialen leveren? Goudsmid Eline van der Laag doet \u00e1lles zelf. Ze ontwierp voor haar eenvrouwsbedrijf MOYA een logo, het visitekaartje en de website. Bovendien fotografeert ze haar eigen sieraden, want behalve edelsmid is ze ook fotografe. Met haar sieraden staat ze veelvuldig op beurzen, ze doet mee aan de Rotterdamse Museumnacht, aan een atelierroute […]<\/p>\n","protected":false},"author":2,"featured_media":833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-categorie"],"acf":[],"yoast_head":"\nMOYA @ Edelmetaal 2007 - MOYA<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOYA @ Edelmetaal 2007 - MOYA\" \/>\n<meta property=\"og:description\" content=\"PerskamersZ\u00e9lf pr-materialen leveren? 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